12/15/2023 0 Comments Speakers at apple keynote 2019It’s tough to draw an equivalence between them, because a new phone is a thing you can acquire and unwrap and use. For one thing, I don’t think the average person is interested in tuning into a “developer conference” in the same way that they’re interested in tuning into a “NEW iPHONE ANNOUNCEMENT!!!” They’re not really covered in the same breathless way in the media. The problem is that none of these “services” companies have figured out how to make software as exciting as hardware. One could argue that today’s most interesting announcement was not that the new iPhone 11 Pro would have three lenses, but that Apple’s streaming service was launching this fall and would only cost five bucks a month. I kid on that last one, but since Apple is refashioning itself as a services company, its most interesting and unpredictable announcements come from the new things its offering, not just riffs on an old tune. Apple, uh, announcing dark mode for its operating systems? Google having an automated voice pretend to be human and place a restaurant reservation. Facebook reconstructing an old photo as a 3-D virtual-reality environment. This is where all the cool stuff happens now. Apple has WWDC, Google has I/O, and Facebook has F8. All of the exciting leaps forward are announced at dryly named “developer conferences,” where services and cloud-based computing are constantly wheeled out with flashy demos. The people hosting them are just terrible at marketing them. (That is, until whatever game-changing thing I’m not even capable of foreseeing comes along.) The iPhone keynote is now a predictable snooze fest, and has been for a bitīig, flashy tech keynotes do still exist though. The camera being the focal point of every iPhone unveiling from now until the end of time, it seems, is largely because the camera is the last component that could be meaningfully improved upon from a hardware perspective. Now that a lot of software is cloud-based, spec bumps matter less and less, so long as you have an internet connection. That’s fine: It’s a testament to the iPhone’s influence and ubiquity that it has hit a wall when it comes to “game-changing innovation” or whatever. It’s no secret that Apple hardware announcements are very boring. The housing has been “precision-milled” or whatever (the sleekest yet). There’s a screen that looks oh so pretty (the most beautiful yet). There’s a faster chipset, capable of operations per second (the fastest yet). By now you can set your watch (maybe your Apple Watch?) by the new features contained within. Tangential to all of these camera announcements was the device they are housed in, the new iPhones 11 and 11 Pro. Overall, Apple’s camera slate is looking very impressive. One of the cameras is now capable of shooting slow-motion video. There’s a wide lens, there’s an ultrawide lens, there’s a telephoto lens, and there are lots of mega-pixels. This afternoon, the smartphone maker Apple announced an exciting lineup of new cameras, available to the public later this month. “Hey, everyone, we’ve got some new cameras and stuff.”
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